Privacy Policy

mii ventures GmbH
Fährbrücker Straße 8
97262 Hausen bei Würzburg

Commercial register, local court Würzburg, HRB 12645
Managing Director: Michael Schmitt

Phone: +49 9367 4133897


Basic information on data processing and legal basis

This privacy policy informs you about the nature, scope, and purpose of the processing of personal data within our online offer and the associated websites, functions, and content (hereinafter collectively referred to as "online offer" or "website"). The privacy policy applies regardless of the domains, systems, platforms, and devices (e.g., desktop or mobile) on which the online offer is executed.

The terms used, such as "personal data" or their "processing," refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

The personal data of users processed within the scope of this online offer includes inventory data (e.g., names and addresses of customers), contract data (e.g., services used, names of clerks, payment information), usage data (e.g., the web pages visited on our online offer, interest in our products) and content data (e.g., entries in the contact form).

The term "user" includes all categories of persons affected by data processing. They include our business partners, customers, interested parties, and other visitors to our online offering. The terms used, such as "user,” are to be understood as gender-neutral.

We only process users' personal data in compliance with the relevant data protection provisions. This means that the users' data is only processed if legal permission exists. I.e., in particular, if the data processing is necessary for the provision of our contractual services (e.g., processing of orders) as well as online services or is required by law, consent of the user is available, as well as due to our legitimate interests (i.e., interest in the analysis, optimization and economic operation and security of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR primarily measures reach, creates advertising and marketing profiles, collects access data, and uses third-party services.

We would like to point out that the legal basis for the consent is Art. 6 para. 1 lit. a. and Art. 7 GDPR, the legal basis for the processing for the fulfillment of our services and implementation of contractual measures is Art. 6 para. 1 lit. b. GDPR, the legal basis for processing to fulfill our legal obligations Art. 6 para. 1 lit. c. GDPR, and the legal basis for processing to protect our legitimate interests Art. 6 para. 1 lit. f. GDPR is.

User rights

Users have the right, upon request and free of charge, to obtain information about the personal data we have stored about them.

In addition, users have the right to rectify inaccurate data, restrict processing and erase their personal data, exercise their rights to data portability, and complain to the competent supervisory authority if unlawful data processing is suspected.

Likewise, users can revoke consent, in principle, with effect for the future.

Data deletion

The data stored by us will be deleted as soon as it is no longer required for its intended purpose, and the deletion does not conflict with any statutory retention obligations. If the user data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e., the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax law reasons.

By legal requirements, storage is for 6 years according to Section 257 (1) HGB (commercial books, inventories, opening balances, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years under Section 147 (1) AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

Right of objection

Users may object to the future processing of their personal data following the legal requirements at any time. The objection can be made particularly against the processing for direct advertising purposes.

Changes to the privacy policy

We reserve the right to change the privacy policy to adapt it to changed legal situations or in the event of changes to the service and data processing. However, this only applies concerning declarations on data processing. Insofar as user consent is required, or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.

Users are requested to inform themselves regularly about the content of the privacy policy.

Safety measures

We take organizational, contractual, and technical security measures per state of the art to ensure that the provisions of data protection laws are complied with and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction, or access by unauthorized persons.

The security measures include the encrypted data transmission between your browser and our server.

Data forwarding

Disclosure of data to third parties and third-party providers

Data is only passed on to third parties within the framework of legal requirements. We only pass on users' data to third parties if this is necessary, for example, based on Art. 6 Para. 1 lit. b) GDPR for contractual purposes or based on legitimate interests under Art. 6 Para. 1 lit. f. GDPR in the economical and effective operation of our business.

Where we use subcontractors to provide our services, we take appropriate legal precautions and corresponding technical and organizational measures to protect personal data following the relevant legal requirements.

If content, tools, or other means from other providers (hereinafter collectively referred to as "third party providers") are used within the scope of this data protection declaration, and their named registered office is located in a third country, it is to be assumed that a data transfer takes place to the third party providers' countries of domicile. Third countries are countries where the GDPR is not directly applicable law, i.e., countries outside the EU or the European Economic Area. Data transfer to third countries occurs with adequate data protection, user consent, or otherwise legal permission.

Service provision

Provision of contractual services

We process inventory data (e.g., names and addresses as well as contact data of users), and contract data (e.g., services used, names of contact persons, payment information) to fulfill our contractual obligations and services according to Art. 6 para. 1 lit b. GDPR.

Users can optionally create a user account to view their orders in particular. As part of the registration process, users are provided with the required mandatory information. The user accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data concerning the user account will be deleted, subject to their retention is necessary for commercial or tax reasons under Art. 6 para. 1 lit. c GDPR. It is the responsibility of the users to save their data in the event of termination before the end of the contract. We are entitled to delete all user data stored during the contract term irretrievably.

Within the scope of registration and renewed logins, as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests and the user's protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary for the pursuit of our claims or there is a legal obligation according to Art. 6 para. 1 lit. c GDPR.

We process usage data (e.g., the web pages visited on our website, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, e.g., to display product information to users based on the services they have used to date.



When contacting us (via contact form or e-mail), the user's details are processed to handle the contact request and its processing according to Art. 6 (1) lit. b) GDPR.

User information may be stored in our Customer Relationship Management System ("CRM System") or comparable inquiry organization.

Data collection

Collection of access data and log files

We collect based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for security reasons (e.g., to clarify acts of abuse or fraud) for a maximum of seven days and then deleted. Data whose further storage is required for evidentiary purposes is exempt from deletion until final clarification of the respective incident.

Cookies & Reach Measurement

Cookies are pieces of information that are transmitted from our web server or third-party web servers to users' web browsers, where they are stored for later retrieval. Cookies may be small files or other types of information storage.

We do not use any third-party cookies on this website, not even for pseudonymous reach measurement. We only set a cookie to store your language selection if it differs from your general browser settings.

Users who do not want cookies to be stored on their computer are asked to disable the corresponding option in their browser's system settings. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

Used services

Integration of third-party services and content

Within our online offer, we use content or service offers of third-party providers based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as "content"). This always requires that the third-party providers of this content are aware of the user's IP address since, without the IP address, they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of the visit, and other information about the use of our online offer, as well as be combined with such information from other sources.

The following presentation provides an overview of third-party providers and their content, along with links to their privacy statements, which contain further information on data processing and, in part already mentioned here, opt-out options.

Plausible Analytics

We use Plausible Analytics, a web analytics service provided by Plausible Insights OÜ, Estonia, based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR).

Plausible Analytics is a fully open source web analytics provider hosted in the EU and based on European-owned cloud infrastructure. Plausible Analytics does not collect any personal data and does not track you across devices, websites, or apps. It also does not use cookies or other persistent identifiers.

Plausible Analytics uses the collected information (page URL, HTTP referrer, browser, operating system, device type, country, region, city) on our behalf to evaluate the use of our online offer by users, to create reports about the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Plausible Analytics encrypts your IP address and the user agent and generates a random string of letters and numbers. From this, the unique visitor numbers for the day are calculated. The raw IP address and user agent data are never stored in their logs, databases, or disks.

If you click on the following link, you can prevent the collection of your data by Plausible Analytics. An opt-out flag will be set in your browser's local storage, preventing your data collection during future visits to this website. If you delete your local storage, you must click this link again.

Please visit Plausible's website for more information about Plausible's data use, settings, and opt-out options.

  • Plausible Analytics Opt-Out

  • Plausible Analytics Privacy Policy

  • Plausible Analytics Data Policy


To deliver our website and web apps, we use the Vercel cloud platform, which is provided by Vercel Inc. 340 S Lemon Ave #4133 Walnut, CA 91789, under a data processing agreement (Article 28 GDPR). Each visit to our website is handled or delivered through Vercel, which processes information, including IP addresses, system configuration information, and other information about traffic to and from our website, to operate, maintain, and improve the service. This data may help detect new threats, identify malicious third parties, and provide more robust security protection.

The processing of this data is technically necessary to enable the use of our website (Art. 6 (1) lit. b GDPR).

As of 18. July 2022

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